Ben, whose great-great-great-grandfather is the renowned David Jones, works closely with holster manufacturers on the technical aspects of new holster styles. Natalie, born and bred in Noosa and authentically a beach girl at heart, is the design genius behind the innovative styles, colours and patterns seen in each collection.

They are passionate about growing the brand’s global reach, focusing on innovation, construction and design whilst aligning with their core principles of being sustainable and vegan friendly.

As parents, they are acutely aware of the environmental impact on future generations. As such, one of their key principles is to be a sustainable company achieved by reducing holster’s ecological footprint including utilising recycled materials for packaging.

VEGAN FRIENDLY

Ben and Natalie aim to inspire people to take a step in the right direction by embracing stylish, sustainable, vegan friendly and cruelty free footwear is backed up by the design and development team committing to a vegan protocol because it’s essential to them not to harm animals or take short cuts in production. The brand was then awarded Best Vegan Footwear Brand Asia Pacific 2021.

Australia is dedicated to protecting the rights of all animals under the principle that animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way. Veganism is a way of living that excludes, as far as possible and practicable, all exploitation of and cruelty to, animals for food, fashion or any other purpose.